what is it about niseko that makes skiers from all over the world come to hokkaido (japan) year after year? for someone that has never heard of niseko, one could easily underestimate the great attraction that niseko possesses. at first glance, though, it is very understandable. the mountains surrounding niseko are neither bigger nor steeper than the scandes, the slopes are worse groomed than the slopes in st anton on a warm spring day, the lifts would have needed a facelift 10 years ago, and the après could definitely use some love & traction - to put it mildly. so, what’s the fuss about?
yuki - 雪
FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
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