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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
]]>what is it about niseko that makes skiers from all over the world come to hokkaido (japan) year after year? for someone that has never heard of niseko, one could easily underestimate the great attraction that niseko possesses. at first glance, though, it is very understandable. the mountains surrounding niseko are neither bigger nor steeper than the scandes, the slopes are worse groomed than the slopes in st anton on a warm spring day, the lifts would have needed a facelift 10 years ago, and the après could definitely use some love & traction - to put it mildly. so, what’s the fuss about?
yuki - 雪
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
]]>on the topic of summer, can a company named fubuki (= snowstorm) release a summer collection of some sort? this is a question we’ve been joggling for quite some time now. we guess the answer is ”it depends”. it depends on what, when, where and how. given our dedication to design, comfort, and function, our mindset when it comes to brainstorming products is rather restricted. also, we’d never drop something we wouldn’t see ourselves using/wearing, nor something without a clear connection to our brand identity. guess we’ll just wait and see where our creativity takes us.
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
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shop it here: https://fubukiboots.com/products/niseko-2-0-low-limited-edition?variant=39576455381063
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
]]>"Hi my name is *** and I just wanted to tell you how much I love my fubuki boots. They are amazing how light and comfortable they are! I also love how they are 100% water resistant. I’m an avid hiker and they have been a game changer for me in the winter. I absolutely love them and would keep getting them over and over again! You guys have done something amazing! Thank you for making a boot I love!"
these seven sentences reminded us of why we do what we do. no need for further comments.
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
]]>until next time.
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
]]>Sample delays.
Production delays.
Freight delays.
Campaign delays.
How much do we like delays? Well, to put it nicely, not very much. They occur though - whether you like it or not. Hence, the only thing you can do is to accept them and move on.
(hang in there!)
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
#fubuki #fubukiboots #winterfootwear #winterboots #snowboots
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