what if we thought differently about winter footwear?


"FUBUKI was designed as an alternative for the snow-loving community. Skiers have long been irreverent nonconformists. Lovers of FUBUKI around the globe continue to shape and cultivate a culture around the colorful boots - one that’s fluid, unconventional, and celebrates personal expression and interpretation.

In a world where tough and resistant so often means rigid and boring, FUBUKI represents an off-piste path for those who confidently carve their own tracks on winter’s blank canvas.”

- Matthew Tufts

not your average winter boots.

there was a time when we thought winter gum boots was a weird phenomenon. that was before our trip to japan back in 2016. during that trip, a thing or two happened. what used to be something we would never wear, quickly became everything we wanted to wear.


"extremely warm, exceptionally light, exceptionally stylish."

"it’s a little ironic that the best version of the classic japanese rubber boot is produced by a couple of swedes under the name FUBUKI."

"we highly recommend that if you live in a cold, wet environment, you’ll be super pleased with these “slippers”.”

"whether you’re shoveling the driveway or shoveling nachos into your face during après, FUBUKI boots should be on your feet."

"the perfect boots to tackle slushy streets, après ski BBQ, and a stroll on a snowy trail around the lake."

"we've tried many boot models over the years - now we have found a favorite."

ニセコ町 | NISEKO 2.0

where design and comfort meet function and resistance.

more testimonials

"occasionally, a product comes along that does exactly what it says it will and then more."

”niseko 2.0 is slowly but surely becoming the no. 1 after-surf boot for winter riders around the world. immensely comfortable and astoundingly light.”

”at surfd, we’re always on the lookout for the best surf products. we’ve compiled a selection of our favorite winter surf gear to save you time and effort.”

”add in the fact that they are 100% waterproof; snow, slush, mud, and water, on a boat, at work, on the ski field, or just keeping your feet warm at home, FUBUKI is setting a unique standard of craftsmanship, design and style.”

”niseko 2.0 is the ultimate boot collection for those who enjoy surfing in colder climates. warm, light, dry and stylish - all at the same time.”

"...FUBUKI's boots have those same functional elements but are looking to add another to boot purchasing consideration that can be summarized in one word: style."

what size am i?

before you go ahead and make a purchase, we strongly encourage you to read our size guides. ending up with something that's bigger or smaller than expected is never fun.

in bulk?

we love working with teams from around the globe. no matter if you're a team of ski patrollers, a team of photographers, or a team of school teachers, we are sure we can work out a special deal for you.

we're not done yet

"wrenching my stiff, frozen feet out of my ski boots and plunging them into the plush depths of my Fubukis is now one of my favorite sensations. on really cold days, I start daydreaming about them halfway down my last run, and I can’t say that I’ve felt like that about any other winter boot."

"FUBUKI, that's Japanese for common sense."

"amazingly, despite all its features, the FUBUKI comes in a package that feels as light as a pair of slippers on your feet."

"disruptive, unique and eye-catching apparel and gear only comes around every once-in-a-while in the outdoor industry. and it’s our privilege to draw attention to this manufacturer; a brand forging its own way and crafting footwear that stands alone."