it took us 59 drafts.

How many times do you allow yourself to "re-do" something that you know you're going to have to finish eventually? Probably a few too many. At least that's the case for us. Finishing something is scary. Especially if it is something that you know will be available to the public. A boot design, for instance. Once you have decided that it's finished, there is no turning back. Sometimes, we wish we worked with software.

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FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.

#fubuki #fubukiboots #winterfootwear #winterboots #snowboots