christofer and i both went to university. if you guys thought we were studying shoe making, fashion, logistics or anything else that would have helped us run FUBUKI more properly, you're far from it. in fact, we both attended business school. christofer at stockholm school of economics and i down south at lund university. If you had asked us on day 1 of uni what we would do after we were done, the answer would probably have been consulting, banking or perhaps pr. becoming full time bootmakers was highly unthinkable, it wasn't even an option.