FUBUKI (吹雪), the way people know it today, was founded in Stockholm, in late 2018, by two Swedish skiers/university students. 2018, however, was not the year things originally started. The idea behind the company was formed two years earlier when one of the two founders returned from a season-long ski trip to Niseko, Japan. Among the many things he had fallen in love with during the trip, the most noteworthy one was the orange rubber boots he had seen on the feet of the local mountain workers. In fact, his fascination for these boots, looks and function, immediately caused him to start working on his own version of them. When later joined by his partner in crime, it didn’t take long before FUBUKI was a fact. The name? Meaning “snowstorm” in Japanese, FUBUKI was an obvious pick.
NISEKO 2.0
where design and comfort meets function and resistance. or, to cut a long story short, where sweden meets japan.
surprise your team!
we love working with teams from around the globe. no matter if you're a team of ski patrollers, a team of photographers, or a team of school teachers, we are sure we can work out a special deal for you.
what size am i?
before you go ahead and make a purchase, we strongly encourage you to read our size guides. ending up with something that's bigger or smaller than expected is never fun.
extracts.
an unfiltered blog about the, sometimes frustrating, process of building a footwear brand.
