not your average winter boots.



where design and comfort meets function and resistance. or, to put it shorter, where sweden meets japan.

FUBUKI - Lightweight Winter Boots

"it’s a little ironic that the best version of the classic japanese rubber boot is produced by a couple of swedes under the name FUBUKI."

"we highly recommend that if you live in a cold, wet environment, you’ll be super pleased with these “slippers.”

"extremely warm, exceptionally light, exceptionally stylish"

"whether you’re shoveling the driveway or shoveling nachos into your face during après, FUBUKI boots should be on your feet."

  • colorful comfort at your service.

    there was a time when we thought snow boots was a weird phenomenon. that was before our trip to japan back in 2016. during that trip, a thing or two happened. what used to be something we would never wear, quickly became everything we wanted to wear.

  • not limited, yet still limited.

    if you find a pair that you want, make sure you grab them quickly. working with a small, family-owned boot factory means working with a limited number of production lines. therefore, it might take some time before you see them back in stock again.


an unfiltered blog about the, sometimes frustrating, process of building a footwear brand.