"FUBUKI was designed as an alternative for the snow-loving community. Skiers have long been irreverent nonconformists. Lovers of FUBUKI around the globe continue to shape and cultivate a culture around the colorful boots—one that’s fluid, unconventional, and celebrates personal expression and interpretation.
In a world where tough and resistant so often means rigid and boring, FUBUKI represents an off-piste path for those who confidently carve their own tracks on winter’s blank canvas.”
Matthew Tufts, Journalist & Photographer