"Without sacrificing functionality, FUBUKI’s Niseko 2.0 boasts the best of both worlds: practicality and objectively stylish design."

"Amazingly, despite all its features, FUBUKI comes in a package that feels as light as a pair of slippers on your feet."

"Occasionally, a product comes along that does exactly what it says it will and then more."

"It’s a little ironic that the best version of the classic japanese rubber boot is produced by a couple of Swedes under the name FUBUKI."

"Wrenching my stiff, frozen feet out of my ski boots and plunging them into the plush depths of my FUBUKIs is now one of my favorite sensations. On really cold days, I start daydreaming about them halfway down my last run, and I can’t say that I’ve felt like that about any other winter boot."

"We highly recommend that if you live in a cold, wet environment, you’ll be super pleased with these “slippers”.”

"Whether you’re shoveling the driveway or shoveling nachos into your face during après, FUBUKI boots should be on your feet."

"FUBUKI, that's Japanese for common sense."

"Disruptive, unique and eye-catching apparel and gear only comes around every once-in-a-while in the outdoor industry. And it’s our privilege to draw attention to this manufacturer; a brand forging its own way and crafting footwear that stands alone."

"The perfect boots to tackle slushy streets, après ski BBQ, and a stroll on a snowy trail around the lake."

"We've tried many boot models over the years - now we have found a favorite."

"Extremely warm, exceptionally light, exceptionally stylish."

”Niseko 2.0 is slowly but surely becoming the no. 1 after-surf boot for winter riders around the world. Immensely comfortable and astoundingly light.”

”At Surfd, we’re always on the lookout for the best surf products. We’ve compiled a selection of our favorite winter surf gear to save you time and effort.”

”Add in the fact that they are 100% waterproof; snow, slush, mud, and water, on a boat, at work, on the ski field, or just keeping your feet warm at home, FUBUKI is setting a unique standard of craftsmanship, design and style.”

”Niseko 2.0 is the ultimate boot collection for those who enjoy surfing in colder climates. Warm, light, dry and stylish - all at the same time.”

"...FUBUKI's boots have those same functional elements but are looking to add another to boot purchasing consideration that can be summarized in one word: style."

“Whilst you might not be bold enough to wear these into a pub, you would certainly enjoy the walk there, as they are very comfortable and the lightweight construction is a far cry from the traditional rubber boots.”

"The boots have been a big hit across Europe and pairs have even made it back to Japan. Despite its success though, Kalle and Christofer, still in their 20s, are still handling all aspects of the company."

"In a world where tough and resistant so often means rigid and boring, FUBUKI represents an off-piste path for those who confidently carve their own tracks on winter’s blank canvas."

"If you’re tired of wet feet and mediocre snow boots, slip into a pair of FUBUKI’s and learn what folks in one of the snowiest places in the world have figured out about snow boots."

"Made with a flexible, lightweight, elastic thermoplastic, these boots pack waterproofness and insulation in one light (520 to 750 grams depending on size) and effective punch."