the shift is now a fact. don’t know whether it’s something we like or not but thanks to, or due to, Tiktok and Reels, content is now moving. no matter what platform you’re on, video is taking over. completely. what does this mean for us? well, if the rules of the game has changed, so must we. the question is - as a brand - what do we focus on? on one hand, you don’t want to loose your identity. on the other, if silly videos are what captures people’s attention nowadays, maybe silly videos, as a concept, is the thing we should be looking at. does anyone know an expert on this subject?
FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.
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