THE FUBUKI APPROACH
PERMANENT COLLECTIONS
At FUBUKI, we don't believe in temporary collections. Minor improvements/innovations set aside, the products we make today, are the same products we're going to make in ten years. "Seasonal carry-overs" is our thing.
FEW ARTICLE NUMBERS
No, we don't have hundreds of different styles like many of our peers within the footwear industry. We see no reason to have that either. The catalogue we've created does the job in our opinion, both function- and design-wise.
LIMITED PRODUCTIONS
Do we have to explain why overproducing isn't such a good thing? We don't think so. We produce two batches of boots/year. Yes, unfortunately, that means we're going to be sold out from time to time.