picking colors is a tricky business.

Sep 11, 2021 Posted by: FUBUKI 2021

What do people like? What do we like? Should we think strategically, or just go crazy? The number of times we've got stuck in conversations about color codes is quite large by now. It's difficult. And there is no recipe. Without proper data, you've got no choice but to follow your instinct.

FUBUKI ("snowstorm" in Japanese) is a Swedish footwear brand founded in late 2018.